Join Us on the Sustainable Fashion Journey
Welcome to our world where sustainability is woven into our designs. From our choice of materials to our thoughtful packaging. Learn more about our craftsmanship and innovative approach to drive us towards a more sustainable future in fashion.
Design
The very first stage of every garment made.
We aim to create sustainable fashion for modern individuals, inspired by nature while paying tribute to classic styles, with minimal look and features soft, calming colours.
We also purposely design our clothing with fabrics that are easy to mend and care for. This way, your clothes last longer and can be repaired at home easily, reducing waste even further.
Materials
We are transparent about it.
We aim to use mostly natural materials in our collections and place a strong emphasis on quality and craftsmanship. Every item from us helps reducing waste and promote a greener future.
With the help of new technologies, for example, our latest denim designs use innovative waterless technology to transfer color to fabric—no heat or water required. This eliminates traditional dyeing and washing processes, significantly cutting down on environmental impact.
Our t-shirts are made of organic cotton, which is grown and processed with minimal impact on the environment and human health. Organic cotton avoids synthetic pesticides and fertilizers, supports healthier soil, and protects farmers and local communities. For you, it means softer, safer clothing that’s less likely to cause irritation or allergies.
Production
There's a human behind every garment.
Our products are manufactured by certified factories, with most items locally made in Hong Kong. We place a strong emphasis on preserving craftsmanship and techniques, empowering the local community, and promoting the development of the local garment industry. We advocate for high-quality, ethically produced apparel. We strive to maintain long-lasting collaborations with manufacturers who share our vision, contributing to the growth and well-being of both the community and the planet.
Even in such a technologically advanced era, remember there's always a maker behind every garment. Treasure the work they made—care for your clothes, wash them carefully, and don’t discard them easily.
Circularity
Reuse and upcycle.
The principle of circularity is to eliminate waste and maximise the use of resources by keeping materials in circulation for as long as possible through practices like recycling, reuse, and reimagination.
Brand Label
Usual labelled garments offer brand-new clothing crafted with a focus on sustainability. We believe in responsible sourcing and design, utilising upcycled materials or carefully chosen responsibly sourced fabrics.
"Edited" Label
Edited labelled garments are a more transformative approach to sustainability. We take second-hand and deadstock garments to re-imagine with minimal alterations to close the loop, reducing waste and maximising the potential of every garment.
Repair
Tattered garment is a statement.
Our designs also focus on quality craftsmanship and use mending-friendly materials. Tattered clothes are the statement of the owner who works hard in life. There's no need to hide it. Instead, we use bright and playful colour threads to highlight the flaw and turn it into art. In a stylish way, not only for your old purchases with us but also the old garments that you cherish a lot.
We're now launching our Art of Mending Kit on Kickstarter...
Packaging
Clothing Tag
Our clothing tags are made from 100% degradable materials, with unbleached cotton string, a minimal paper card and a little envelope. An envelope providing additional thread and buttons along each garment encourages you to repair and extend the lifespan of your cherished pieces. With this little act, we aim to make a positive difference in the fashion industry by promoting conscious consumption and reducing waste.
Dust Bag
For dust bag, nothing fancy, it's just a very practical vessel that does its work. We provide optional dust bag per item, which is made of 100% unbleached cotton calico with a screen-printed eco-friendly reminder. By that, we would like to remind everyone to care about our planet and highly encourage you to reuse our dust bag in creative ways. For example to store earphones, guitar picks, crystals or even your lipsticks.
Shipping
Extra bubble wraps doesn't mean safer.
How do we do it? Just the right amount to get to your door.
We're constantly working on minimising logistic waste and reducing our impact step by step. We use recyclable carton boxes or Kraft paper bag to protect your order, aim to minimize shipping waste from our end.
Ways to recycle the parcel boxes or mailers, we recommend you press them down in order to reduce the volume before recycling. Recycling was never easy, but it sure is a good habit to keep. we're trying our best, so please be an eco-friendly customer too.